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Irdhina binti Mazli Sham (0366894)
Digital Photography and Imaging - Bachelor of Design in Creative Media - Taylors University
Lecture | Tutorial | Practical [WEEK 6]
LECTURE
POSTER DESIGN
Seven Principals of Poster Design
create effective and attractive composition
- Emphasis
- Balance // Alignment
- Contrast
- makes the design pop
- sticks in memory
- creates space/difference between elements
- work harmoniously
- Repetition
- limit to two strong typefaces or three strong colours
- unifies and strengthens design
- create motif
- Proportion
- how visual size/weight relate to each other
- help approach design in sections instead of whole
- Movement
- control elements
- leads eye from one to the next
- properly communicate information
- creates story/narrative
- White Space
- also known as negative space
- empty page around elements
- give room to breathe
EXERCISES [TUTORIAL/PRACTICAL]
This week's exercise involves recolouring a monochromatic photo to look as realistic as possible. We started out with an old man using just base colours, followed by a woman using base/shadow/highlight colours extracted from two different photos and finally, a photo of our choice taken from a folder provided by Mr. Fauzi.
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| Fig. 1.1. B&W photo of old man | 
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| Fig. 1.2. B&W photo of woman | 
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| Fig. 1.3. B&W photo of Cameron Boyce | 
EXERCISE 1 [OLD MAN]
Exercise 1 is to familiarise ourselves with the quick selection tool and its various functions including the refine edge brush. It was difficult for me at first as I did not understand how the brush worked but eventually with help, I managed to successfully colour the photo.
EXERCISE 2 [WOMAN]
The second exercise was similar to the first but with the addition of shadows and highlights picked from different colours. This helps with colour coordination as well as figuring out how shadow/highlights work on different surfaces to give depth. I also experimented on different blend modes for the skin as I thought she looked to ashy at first. 
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| Fig. 1.8. Progress screenshot of woman | 
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| Fig. 1.9. Progress screenshot of woman | 
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| Fig. 1.10. Progress screenshot of woman | 
EXERCISE 3 [CAMERON BOYCE]
Using what was learned in the previous two exercises, we had to recolour one out of 20 given monochromatic photos. I decided to recolour Cameron Boyce's photo since he was one of the only figures I recognised. I decided to give him a warmer colour palette as it better suits him.
FINAL RESULT
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| Fig. 1.13. Recoloured photo of old man | 
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| Fig. 1.14. Recoloured photo of woman | 
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| Fig. 1.15. Recoloured photo of Cameron Boyce | 
REFLECTION
Now, I know how people made those old photos look new! It was also a surprise to see Cameron Boyce in the folder of options to recolour, it was pleasant.







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