ART DIRECTION (TASK 1): Art Direction Research

ART DIRECTION (TASK 1): ART DIRECTION RESEARCH

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23/04/2026 - 03/08/2026 (Week 1 - Week 15)
Irdhina binti Mazli Sham (0366894)
Anatomy & Character Sculpture - Bachelor of Design in Creative Media - Taylors University
Exercises and Projects



TABLE OF CONTENTS:
  1. Instructions
  2. Task 1: Art Direction Research
  3. Feedback
  4. Reflection
INSTRUCTIONS




TASK 1: ART DIRECTION RESEARCH

For Task 1, we were required to do some research on the client (Parkson) about what they represent and how they celebrate Deepavali in the stores. Here are the requirements for each slide:
  • Brand & Context Audit: Briefly review the client's past visual campaigns for this theme or season. Highlight 2–3 visual patterns (colors, motifs, mood) they typically use.
  • Competitor Snapshot: Compare 2 visual campaigns from competitors in the same sector. Identify overused visual clichés and pinpoint 1–2 visual opportunities for your campaign.
  • Target Audience & Visual Direction: Briefly outline the target demographic and write a 100 to 150-word Art Direction Opportunity Statement proposing a fresh visual angle for the upcoming project.



FEEDBACK



REFLECTION

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